“Gen Z” became particularly popular during the recent protests that brought down the Zhelyazkov government. The generation, also known as “digital natives,” grew up with the internet and social media. But that’s not all…
“If we don’t take care of the world, no one else will.” This is the simple credo of Krasimir Avramov. He is 27. Here is his CV in Gen Z style: MG-Varna; TU-Sofia; Spain – relatives and opportunities; Choice – Bulgaria; Works in the field he studied.
The company “KopyCom,” where Krassi works, is one of hundreds participating in the cause: “One ton of recycled paper saves 17 trees from being cut down.” It is Wednesday. The coordinator of “List po list” (Leaf by Leaf), Ilian Iliev, stops the yellow pickup truck in front of the company’s office behind the Chataldzha market. It doesn’t matter what position you hold here, everyone helps load the boxes with paper for recycling.
“You surprised me!” smiles Krasimir when he realizes that he will also be giving an interview today.
“I want to ensure a good future for myself… For those around me—the people I love… For the generations after me… That’s why I choose to help the world. Not pollute and destroy it.” This is the motivation of a participant in “Leaf by Leaf,” which is 1:1 with the mission of the Community Center for Environment and Sustainable Development.
Krasimir Avramov is the Sales Manager at KopyCom. “My job is to make sure that customers are happy,” says the young man, who is completely serious as he monitors all sales in the company to ensure that they run smoothly. But that’s not all. He is also responsible for ensuring that the paper from all their copy centers, once used, does not go to waste and pollute the environment.
And although paper documentation is decreasing in the private sector, government institutions still use a lot of paper, according to Krasimir’s observations. On the other hand, transport and packaging boxes are becoming thicker and sturdier. Therefore, it is debatable whether paper use is decreasing, the expert continues. He compares waste recycling to “a habit that is being formed.” For him, this is happening thanks to his sister, who lives in Spain. “They take this aspect of life very seriously there. When I visit her, I got used to sorting waste. And I do the same here,” says the young man. He tries to pass on this example to his friends and those around him. “How successful I am is relative, but I try to do what I have to do.”
Ecology is not the only cause Krasimir works for. In his spare time, he volunteers for an organization that works with children with special needs. “We create conditions for these children to be among their peers. To communicate with them. To realize that they are a completely normal part of society. That they are not rejected. That they deserve a completely normal life, just like us.”
If you are still not convinced that the world will be a better place, look at Krasimir: “It’s good to take care of the world because we are, in fact, the future. If we don’t do something for that future now, no one else will do it for us.”
Of course, it sounds idealistic. But how did you sound at 27?
Yes, he hasn’t given up hope yet and hasn’t run off to Spain… Because he believes that “there is no place sweeter than our country.” “It’s better to be with our loved ones for as long as possible than to run away and live in other realities that won’t matter in the long run…”.
Meet Krasimir Avramov:
