“Come with a Bag Save Ella” campaign

Project Description

One in five trees on the planet is cut down for paper production. In the last 20 years, paper consumption has increased 2.5 times, mainly on account of packaging.
Problems with plastic pollution are leading more and more retailers to replace plastic bags with paper or bio-polymer ones. But… It takes 26 times more water and 40% more energy to produce a paper bag than a plastic one. The massive penetration of biopolymer bags is leading to the uncontrolled deforestation of large areas for biomass extraction. The mission “Come with a bag, save the fir tree” is implemented under the project “Improving public awareness of the role of civil society organisations for the community” with the financial support of Iceland, Liechtenstein and Norway under the EEA Financial Mechanism. The main objective of the project is to improve citizens’ awareness of the role of NGOs in society.